Branding & Identity
Chucks is an Online Kids Shoe Store, based in Singapore.
My task was to design their whole branding. They wanted to appeal to both parents and kids, and wanted the logo to feel energetic.
Chucks brandmark or logo is a custom script font with an underline stroke.
The custom script font with rounded edges makes the brand looks more friendly and approachable while the underline stroke is meant to look like a chucking or throwing motion that represents confidence.